1. 11.Buil, I., Chernatony, L. D., Martinez, E. (2011). "Examining the role of advertising and sales promotions in brand equity creation". Journal of Business Research, 35(3), pp: 45-67. 2. 12.Chavanat, N., Martinent, G., Ferrand, A. (2009). "Sponsor and sponsees interactions: Effects on consumers perceptions of brand image brand attachment and purchasing intention". Journal of Sport Management, 23(5), pp: 644-670. 3. 13.Farquhar, P. H. (1989). "Managing brand equity". Marketing Research, 1(3), pp: 24–33. 4. 14.Gil, R., Bravo, E., Fraj, A., Martınez, S. (2007). "Family as a source of consumer-based brand equity". Journal of Product & Brand Management, 16(3), pp: 188–199. 5. 15.Huang, R., Sarigöllü, E. (2012). "How brand awareness relates to market outcome, brand equity, and marketing mix". Journal of Business Research, 65(1), pp: 92-99. 6. 16.Keller, K. L. (2001). "Building customer-based brand equity: a blueprint for creating strong brands". Marketing Science Institute, Boston, United States, Working Paper Series, pp: 1-107. 7. 17.Kim, D., Magnini, P. V., Singalc, M. (2011). "The effects of customers’ perceptions of brand personality in casual theme restaurants”. International Journal of Hospitality Management, 90(3), pp: 229–219. 8. 18.Leong, R., Michael, E. (2012). "A study of the influence of customer loyalty on sportswear buying behaviour of Malaysian male consumers". European Journal of Social Sciences, 28(1), pp: 50-63. 9. 19.Pyun, D. Y., James, J. D. (2009). "Enhancing advertising communications: Developing a model of beliefs about advertising through sport". International Journal of Sport Communication, 2(11), pp: 1-20.
|