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:: Volume 6, Issue 22 (Autumn 2018) ::
3 2018, 6(22): 105-117 Back to browse issues page
Designing a Strategic Planning Model for IRIB Sport Programs
Anoushirvan Ariamanesh1 , Sara Keshkar 2, Hamid Ghasemi3 , Habib Honari4
1- PhD Student of Sport Management, Allameh Tabataba’i University, Tehran, Iran
2- Associate Professor, Department of Sport Management, Allameh Tabataba’i University, Tehran, Iran , sarakeshkar@gmail.com
3- Associate Professor, Department of Sport Management, Payame Noor University, Tehran, Iran
4- Associate Professor, Department of Sport Management, Allameh Tabataba’i University, Tehran, Iran
Abstract:   (4128 Views)
The aim of this study was to design a strategic planning model for sport programs in Iran Broadcasting Organization (IRIB). The method of this study was applied in terms of the aim and mixed in terms of strategy. The statistical population included all experts, editors and senior managers of sport programs in Iran Broadcasting Organization, as well as all sport designers of this organization. According to the research method, the sample in the qualitative section included the managers of the sport programs of Iran Broadcasting Organization, editors and experts in the field of sport media (N=20) who were selected purposively and with the snowball technique. To collect the data, deep interview was conducted for the experts in the qualitative section and in the quantitative section, a questionnaire derived from the qualitative section was used. K-S test was used to examine the normal distribution of data. Then, Friedman ranking test was used to rank the identified strengths, weaknesses, opportunities and threats. For other items in the strategic planning, strategic analyses, in particular SWOT analysis, were used in terms of topic. The results indicated that the sport programs of Iran Broadcasting Organization were located in the competitive region (ST) for which 5 strategies were developed.
 
Keywords: opportunity, sport programs, sport radio, strategic plan, strength, threat, weakness
Full-Text [PDF 308 kb]   (1415 Downloads)    
Type of Study: Research | Subject: Special
References
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Ariamanesh A, Keshkar S, Ghasemi H, Honari H. Designing a Strategic Planning Model for IRIB Sport Programs. 3 2018; 6 (22) :105-117
URL: http://ntsmj.issma.ir/article-1-1176-en.html


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Volume 6, Issue 22 (Autumn 2018) Back to browse issues page
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