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The present study aimed at examining the role of outcome quality, functional quality and satisfaction in predicting spectators’ behavioral intentions in the context of professional football. Research method was descriptive-correlation and applied. The statistical population consisted of all spectators of a football game between Persepolis and Esteghlal teams in 2014, and the sample (n=384) was selected based on Morgan Table and convenience sampling method. For data collection, a questionnaire was used, and for data analysis, descriptive and inferential statistics (Pearson product-moment correlation coefficient and regression) was applied in the software SPSS16. Results showed a positive and significant relationship between service quality and its dimensions (outcome quality and functional quality) and spectators’ satisfaction and behavioral intensions. Also, there was a positive and significant relationship between outcome quality dimensions (game quality and team performance) and functional quality dimensions (except for security) and spectators’ satisfaction and behavioral intensions. Also, results showed that functional quality was a stronger predictor of spectators’ behavioral intensions than outcome quality. Findings clarified that service quality and satisfaction can convince the spectators to decide to attend the stadium again; thus, managers should act to improve the quality of services in order to enhance customers' loyalty.

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The aim of the present study was to assess behavioral intentions of spectators of Iran handball premier league based on functional and result quality. This study was a descriptive survey research. The population consisted of spectators who participated in the games of 4 handball teams of Iran premier league in 2014-2015 season. Based on Cochran (α=0.05), 380 spectators were selected as the sample. Theodorakis et al (2012) Questionnaire was used to collect the data. The face and content validity of the questionnaire were confirmed by 10 professors and handball experts. The internal reliability was assessed using Cronbach's alpha (α=0.91). Pearson correlation coefficient test and multiple linear regression were used to analyze the data (P≤0.05). The results of multiple linear regression showed that result quality (β=0.232) and functional quality (β=0.318) could predict 0.170 percent of the variance of spectators' behavioral intentions. Therefore, the officials and tournament organizers should pay more attention to functional and result quality to attract more spectators to sport halls.

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The aim of the present study was to identify functional variables affecting the financial value of Iran football players. The research method was qualitative conducted based on the thematic analysis. The statistical population consisted of those with AFC professional coaching certificates, Iran premier league coaches and AFC instructors. The sampling method was purposive and the sampling continued until theoretical saturation. To ascertain the data saturation, the researchers interviewed 2 more subjects and finally 9 (9 + 2) subjects were used to collect data using in-depth interviews. Coding method was used for data analysis. NVIVO10 software was also used to classify and rank the data. The results indicated that the defensive functional variables of the strikers included ball clearance, ball interception, defensive duels, defensive aerial passes, blocks and tackles (sliding ) and offensive functional variables of the strikers included goal scoring, goal pass, to create a chance of goal scoring, key pass, shooting, offensive duels, offensive aerial passes, correct pass and successful course (hold the ball behind the defenders). According to the obtained results, authorities, organizations and clubs involved in players transfer are recommended to pay special attention to functional variables (defensive and offensive) during the negotiation and final summation to make a contract with the strikers.

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Fun in Workplace means "any social, interpersonal, or task activities at work of a playful or humorous nature which provide an individual with amusement, enjoyment, or pleasure". The purpose of this study is to identifying factors affecting Fun in Workplace in Army Physical Training Corps.The study type is developmental and mix method and to extract factors, ethnography methodology that is a qualitative method was used. To extract factors, ethnography methodology was used. Statistical population in this study consists of Army Physical Training Corps. In quantitative section of this study, to approve the extracted model from qualitative section, researcher-made questionnaire was used. To identifying sample size, the structural equation modelling (5q≤ n≤ 15q) formula was used. With regard of questions of the questionnaire, 377 individual were selected for sample size and questionnaires were distributed among them. Questionnaire validity was approved with content and structural method with structural equation pattern and its reliability was approved through Cronbach alpha. The result of qualitative section shows that Facets of fun include such elements as fun activities, coworker socializing, manager support for fun, personal freedoms, and fun job responsibilities and individual, organizational and ultra-organizational factors affecting Fun in Workplace. The result of quantitative section shows that individual factors with 0.60, organizational factors with 0.77 and ultra-organizational factors with 0.25 percent affecting Fun in Workplace. Based on these results, experiencing positive affect from engaging in fun in the workplace can have long-term benefits and fun environments are the key to enhanced employee motivation and productivity.

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 The aim of this study was to Developing a model of fan engagement in brand value co-creation of the Premier Football League. The statistical population of this study was fans of the Iranian Football Premier League in Kermanshah and Sanandaj. The sample size was determined by a structural equation sampling method and 420 correct questionnaires were used. A researcher-made questionnaire was used to achieve the research objectives. The formal validity and content of the questionnaire were confirmed by factor analysis in the opinion of sports management experts and the validity of its structure. Its reliability was 0.96 with Cronbach's alpha. Statistical correlation coefficients and confirmatory factor analysis were used to analyze the data with the help of two software, SPSS 21 and Amos Findings showed that eight factors including social identity, collective interests, financial, learning, individual, technical services, brand identity and organizational brand identity influenced the motivations of fan participation in developing the brand value of the Premier Football League. Paying attention to the motivations of the fans in developing the brand value helps the league organization to be more profitable and to have a strong brand.