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Showing 9 results for Trust
, , , , Volume 3, Issue 10 (10-2015)
Abstract
The current study aimed at examining the relationship between sporting goods salespersons’ work ethics and developing close relations (trust, commitment and loyalty) between customers and stores. The methodology of the study was descriptive (survey type). The statistical population consisted of all customers of sporting goods stores in Qazvin city. 370 customers were selected as the sample by convenience sampling method and Cochran’s sample size formula. Data were collected using Hasan Gholipour et al. (2012) salespersons' work ethics and customers' trust, commitment and loyalty. Results revealed a significant and positive relationship between customers’ trust, commitment and loyalty and salespersons’ work ethics and work ethics had the largest relationship and correlation with trust (R= 0.650). Independent t test (P≤0.05) results also showed a significant difference between male and female customers’ attitudes only in two variables of trust and commitment. Providing true information about products, safeguarding customers’ interests, embracing the principles of fairness and honesty to win customers’ trust offering high quality products and commensurate with customers’ interests and demands such as pricing and considering their complaints and suggestions can help develop the relationship between customers and sporting goods salespersons.
, , , Volume 3, Issue 10 (10-2015)
Abstract
Today, marketing activities are more and more evident in many professional clubs in order to retain consumers and enhance communication with them, and they have turned to one of the main priorities of these clubs. The aim of this study was to predict consumers' buying behavior through the role of relationship marketing in women’s fitness clubs in Mashhad. The study was descriptive-analytical and the population consisted of consumers of women’s fitness clubs in Mashhad (N=91). 54 clubs and 350 subjects were randomly selected through cluster and stratified sampling method with appropriate allocation according to the Cochran formula. To collect the data, Kim's Relationship Marketing (RM) standard questionnaire (2008) and Kim’s Consumer Buying Behavior (CB) questionnaire (2008) were used. To analyze the data, SPSS18 and Lisrel8.50 software were used. Results showed that relationship marketing had a significant relationship with consumers' buying behavior in women’s fitness clubs; therefore, it is recommended that clubs use sport marketing experts and design a consumer-relationship management system to increase consumers' re-engagement.
, , , , Volume 4, Issue 12 (4-2016)
Abstract
New thoughts of management rely on effectiveness and introduce servant leadership as an asset. This study analyzed the relationship between servant leadership and effectiveness in Islamic Republic of Iran National Paralympic Committee. The research method was descriptive where the relationships were analyzed based on structural equation modeling. Statistical population included all beneficiaries of IRI National Paralympic Committee (board of directors and personnel of this committee, Federation for the Disabled and Federation for the Blind) in 2015 and cultural sport team dispatched to Paralympic Games of 2012 London. Statistical sample equaled the statistical population. Validity and reliability of Peterson (2003) Servant Leadership Questionnaire and the researcher-made Organizational Effectiveness Questionnaire were confirmed .230 questionnaires were distributed and finally 207 questionnaires were analyzed. The results showed that the parameter values related to (t) implied that all relationships were significant assumptions. In the study model, all variables had path coefficients > 0.4 which showed the considerable effect of servant leadership dimensions on organizational effectiveness. The results showed a strong relationship between servant leadership and organization effectiveness.
, , Volume 4, Issue 13 (7-2016)
Abstract
This study aimed at examining the relationship of communication skill with organizational commitment and organizational trust in general office of Sport and Youth in Ilam province. This study was a descriptive-correlation research conducted by cross sectional method in 2013 on 100 employees. Sampling was performed by simple random sampling method. Three questionnaires were used to collect data. Descriptive and inferential statistical methods were used to analyze data by PLS & SPSS software. The results showed a significant and positive relationship between communication skill and organizational trust (r=0.47, P≤0.01) and organizational commitment (r=0.42, P≤0.01) and between organizational commitment and organizational trust (r=0.46, P≤0.01). Also, the effect of communication skill was positive and significant on organizational trust (β=0.76, t=22.44) and organizational commitment (β=0.49, t=4.04). Finally, the more employees' communication skills, the more their organizational commitment and organizational trust increase.
Masoud Freydoni, Mohammad Hossein Razavi, Volume 5, Issue 18 (10-2017)
Abstract
The aim of this study was to present a model of the effect of moral intelligence on organizational health with an emphasis on the mediating role of organizational trust. This study was descriptive correlation in terms of data collection. The population consisted of employees of the Ministry of Sport and Youth. 281 subjects were selected as the sample. With a survey of the research literature, the variables were identified; then, the primary model of the study was designed and a questionnaire was prepared. The validity of this questionnaire was confirmed by some of academic experts with factor analysis technique. Internal reliability of Moral Intelligence, Organizational Trust and Organizational Health Questionnaires was calculated (0.825, 0.810, and 0.855) using Cronbach's alpha method. Correlation coefficients and SEM were used to analyze data. The results showed that moral intelligence had the effect size of 0.44 on organizational trust and effect size of 0.61 on organizational health. In addition, the effect size of organizational trust on organizational health was 0.64. The presented model of this study confirmed the effect of moral intelligence on organizational health through organizational trust. Finally, the managers and planners can possibly develop organizational health in the Ministry of Sport and Youth by providing the ground for moral intelligence and organizational trust.
Ali Ghaedi, Sardar Mohammadi, Volume 5, Issue 18 (10-2017)
Abstract
Given the increasing number of mobile users, mobile technology is used as a powerful and useful tool for marketing and communication with consumers. One of these communication methods is Quick Response Codes. The aim of this study was to investigate those factors influencing the use of Quick Response Codes in sport products. 280 physical education students of University of Kurdistan were selected by census method with a correlation method using SEM. 139 participants used these codes. With a review of literature, a questionnaire in line with the goals of this study was designed. Face and content validity of this questionnaire was confirmed by experts and construct validity was confirmed by confirmatory factor analysis. The internal reliability was confirmed by Cronbach’s alpha. Data were analyzed through descriptive and inferential statistics (SEM) by SPSS22 and Amos22 software. Findings showed that the final model had a good fit; therefore, it and its components can be suitable to deliver those factors influencing the use of Quick Response Codes in sport products and can receive the attention of sport marketers.
, , , Volume 7, Issue 25 (9-2019)
Abstract
The aim of this study was to design a relationship model for trust in the coach and the dimensions of teamwork process in the first division league of Iran football clubs. The research method was descriptive-survey based on structural equation modeling that was conducted as a field experiment. The statistical population included all players of Iran football first division league in 2016 (N=450). 200 subjects were selected as the sample of the study by convenience sampling method. To measure the variables of the study, two standard questionnaires (leadership trust by Senjaya and Pekerti (2010), and a researcher-made teamwork questionnaire) were used. In order to determine the reliability of the questionnaire, Cronbach's alpha coefficient was used. The coefficients for the questionnaires of trust in coach and teamwork were 0.84 and 0.94 respectively. For data analysis, descriptive and inferential statistics (Pearson correlation coefficient and structural equation modeling) were used. The results showed that the trust in coach variable had a direct and significant effect on teamwork (impact factor: 0.73). The findings indicated the important role of trust in coach variable in teamwork; therefore, trust as a positive and rational relationship should emerge between athletes and coaches.
Mrs Soheila Sarvi, Dr Nasrollah Sajjadi, Dr Hosein Rajabi, Mehrzad Hamidi, Volume 8, Issue 31 (1-2021)
Abstract
Brand Personality is indeed a kind of behavior and speech of a brand. It means assigning personality traits and characters to the brand in order to achieve differentiation. The aim of the present study was to develop a model of relationship between the brand personality of sportswear and brand commitment, loyalty and trust. This study was applied in terms of objectives and descriptive-survey in terms of methodology. The statistical population consisted of all athletes of Ardabil province in 2019 and a sample (n=384) was selected using Morgan table. In order to collect data, standard questionnaires of Brand Trust (Ballester, 2004), Brand Personality (Aaker, 1997), Brand Loyalty (Algesheimer et al., 2005) and Brand Commitment (Garbarino and Johnson, 1999) were used. Data were analyzed using coefficient correlation test and structural equation (path analysis) and statistical software of LISREL and SPSS. The obtained results showed a direct effect between brand personality of sportswear and brand trust, brand loyalty and brand commitment. Also, brand trust had a direct effect on brand loyalty; brand loyalty had a direct effect on brand commitment and brand trust had a direct effect on brand commitment. Based on these results, it can be stated that paying attention to customer needs can have a significant effect on improving the performance and success of domestic sport brands when competing with foreign brands, customers and their loyalty can be attracted and more share can be gained from domestic and international markets.
Mrs Soheila Inanlo, Dr Ghilam Reza Shabani Bahar, Dr Majid Soleymani, Dr Adel Afkar, Volume 9, Issue 35 (3-2022)
Abstract
The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personality, Delgado-Ballester (2004) brand trust, Chang & Liu (2009) brand attitude, Acker (1991) brand equity and Dorvasola (2004) purchase intention. The face validity of the measurement tool was evaluated using 7 ports management experts, the reliability was evaluated using Cronbachchr('39')s alpha coefficient (α= 0.83) and the construct validity was evaluated using confirmatory factor analysis. SPSS and PLS software were used to analyze the data. Findings showed that brand personality has a positive and significant effect on trust, attitude, brand equity and purchase intention of the brand. Brand trust also affected attitudes, brand equity and purchase intentions. Also, the variable of attitude towards the brand had a positive and significant effect on the brand equity and purchase intentions of the brand. Finally, brand equity had a positive and significant effect on brand purchase intentions. The proposed research model also had a good fit (GOF = 0.605) in the target population. The overall result of the research showed that the present model can be used as a benchmark for sports managers and marketers to better influence the intention of sports consumers to buy.
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