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:: Volume 3, Issue 9 (Summer 2015) ::
3 2015, 3(9): 9-22 Back to browse issues page
Strategic Planning for Sport Tourism Development by SWOT Method (Case Study: Golestan Province)
Abstract:   (5061 Views)

Golestan province is one of the potential destinations to develop sport tourism and attract tourists nationally and internationally on the shores of the Caspian Sea. The aim of this study was to design strategic planning for sport tourism development in Golestan province by SWOT method. A researcher-made questionnaire was used for data collection. The validity of this questionnaire was approved by experienced professors and its reliability was verified by Cronbach’s alpha correlation coefficient (α = 0.86). The statistical sample consisted of 62 university sport management professors as well as tourism and physical education experts and managers. The questionnaire included 36 ranked items about strengths، weaknesses، opportunities and threats of the development of sport tourism in Golestan province. The data were analyzed by descriptive statistics and mean comparison test. The analysis of strengths، weaknesses، opportunities and threats showed that the final score of internal factors evaluation matrix was 2.32 and the final score of external factors evaluation matrix was 2.34. The data indicated that sport tourism in Golestan province was located in weaknesses and threats (WT).

Keywords: Golestan, opportunities, sport tourism, strengths, threats, weaknesses
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Type of Study: Research | Subject: Special


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Strategic Planning for Sport Tourism Development by SWOT Method (Case Study: Golestan Province). 3 2015; 3 (9) :9-22
URL: http://ntsmj.issma.ir/article-1-480-en.html


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Volume 3, Issue 9 (Summer 2015) Back to browse issues page
رویکردهایی نوین در مدیریت ورزشی New Trends in Sport Management
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