|
1. 1. Aydin, S., Ozer, G. (2005). "National customer satisfaction indices: an implementation in the Turkish mobile telephone market". Marketing Intelligence & Planning, 23, pp: 486-504. 2. 2. Behnam, M., Seyed Ameri, M. H., Faseh, N., Khorami, L. (2014). "Sporting goods brand impact on customer behavioral intentions". Study Sports Management and Motor Behavior, 19(10), pp: 186-179. 3. 3. Bijunaci, M. A. Sequeira, A. H. (2015). "The impact of CBBE on the operational performance of FMCG companies in India". The International Journal of Management, 28(1), pp: 13-19. 4. 4. Bodet, G., Chanavat, N. (2010). "Building global football brand equity- lessons from the Chinese market". Journal of Marketing and Logistics, 22(1), pp: 8-24. 5. 5. Carrillat, S. (2007). "Measuring quality of relationships in consumer services: an empirical study". European Journal of Marketing, 37(10), pp: 169-196. 6. 6. Dehdashti Shahrokh, Z., Jafarzadeh Kenari, M., Bakhshizadeh, A. R. (2011). "The point of view of social identity of the brand and its impact on the development of brand loyalty: The case of Calais manufacturer of dairy products". Modern Marketing Research, 2(5), pp: 87-105. 7. 7. Ebrahimi, A., Alavi, M., Siahroodi, M. (2014). "The effect of their benefits on customer satisfaction and behavioral loyalty to the brand (Case study: brand staples)". Journal of Management Science, IX(35), pp: 95-113. 8. 8. Farahani, A., Ghasemi, H., Honari, H., Khodadadi, R. (2014). "Model of brand equity based pro (FBBE) football clubs". Study Applied Sport Management, (3)3, pp: 65-51. 9. 9. Ghorbani Ghavidek, S., Shabghomonsef, M. (2014). "Brand impact on customer loyalty from the perspective of home appliance stores". Journal of Marketing Management, 13(14), pp: 1320-1352. 10. 10.Keller, K. (2001). "Building customer-based brand equity". Marketing Management, 12(2), pp: 14-19. 11. 11.Kennelly, M., Toohey, K. (2014). "Strategic alliances in sport tourism: National sport organisations and sport tour operators". Sport Management Review, 17(4), pp: 407-418. 12. 12.Mahmoudi, A. (2010). "Assess the quality of service in the police offices using SERVQUAL". Journal of Marketing Management, 7, pp: 136-115. 13. 13.Mahmoudi, A., Sajadi, N., Goudarzi, M. (2015). "Effect of quality of services and satisfaction of customer loyalty inSports clubs (fitness and aerobic)". Journal of Sport Management, 7(1), pp: 31-51. 14. 14.Maja, S. (2014). "How can integrate marketing communications & advanced technology influence the creation of CBBE". Journal of Hospitality Management, 39(1), pp: 144-156. 15. 15.Malekakhalagh, I., Gholchehre, M., Jahangirzadeh, E. (2010). "Determine and enhance the strategic position of the brand in order to create customer loyalty". Monthly Market Development Engineering, 1(1), pp: 1-16. 16. 16.Murali, S., Pugazhendhi, S., Muralidharan, C. (2016). "Modeling and investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business". Journal of Retailing and Consumer Services, 30, pp: 67–83. 17. 17.Pedragosa, V., Correia, A. (2009). "Expectations, satisfaction and loyalty in health and fitness clubs". International Journal of Sport Management and Marketing, 5(4), pp: 450-464. 18. 18.Pourshfi, M., Hosseini, E., Dosti, M., Alizadeh, F. (2016). "Assessment of the marketing mix Premier League football in Mazandaran (p7)". Study Sports Management and Motor Behavior, 23, pp: 268-251. 19. 19.Rashidi, H., Rahmani, Z. (2012). "Brand and its impact on customer loyalty". Economic Journal, 9/10, pp: 80-65. 20. 20.Rio, A. B., Vazquez, R., Iglesias, V. (2001). "The effects of brand associations on consumer response". Journal of Consumer Marketing, 18(5), pp: 410-425. 21. 21.Saeedi, R., Hosseini, E., Farzam, F. (2015). "Its quality of service and customer satisfaction and loyalty clubs for women in Mazandaran province". A Study Sports Management and Motor Behavior, 11(22), pp: 29-38. 22. 22.Salimi, M., Sultan Hussein, M., Naderian Jahromy, M. (2015). "Assessment of obstacles to the development of sports marketing". Journal of Sport Management, 29, pp: 13-36. 23. 23.Zhuowei, H. (2015). "Modeling customers-based brand equity for multinational hotel brands". Journal of Tourism Management, 46, pp: 431-443.
|
