This study aimed at measuring the relationships of perceived organizational support, organizational apathy, and organizational image in Sport Organization of Municipality of Isfahan, as well as providing the path model of the above mentioned variables. The statistical population included all staff employed in the mentioned organization in 2016 (N=293). 167 staff members were selected as the sample for this study. Perceived Organizational Support Questionnaire (Eisenberger et al., 1986), Organizational Apathy Questionnaire (Danaeifard, Hasanzadeh & Salariyeh, 2011), and Organizational Image Questionnaire (Kazoleas, Kim & Moffit, 2001) were used. Pearson correlation coefficient and path analysis were used for data analysis. The results indicated positive relationships between perceived organizational support and organizational image and its dimensions and reverse relationships between organizational apathy and its dimensions, and organizational support and its dimensions (P≤0.01). The results of path analysis indicated that perceived organizational support directly (β=0.39) and indirectly through influencing organizational apathy (β= -0.40) affected organizational image of Sport Organization of Municipality of Isfahan.