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Showing 5 results for Heydari
Mahtab Khanmohammadi, Abdolrahman Mehdipour, Sedighe Heydarinejad, Amin Khatibi,
Volume 5, Issue 18 (Autumn 2017)
Abstract
The aim of this study was to offer strategies to develop brand for Foolad Khouzestan football club. The population consisted of all senior managers of this club (N=15). Due to the limited number of population, all of them were considered as the sample and the census sampling method was applied. A researcher-made questionnaire was used to collect the data. The validity of the questionnaire was confirmed by 10 sport management professors and using Cronbach's alpha, the reliability was determined to be 0.85. The Friedman and Binomial tests were used to analyze the data. The questionnaire consisted of 53 items of strengths, weaknesses, opportunities, and threats of brand in Foolad Khouzestan football club. Strengths, weaknesses, opportunities, and threats were analyzed, evaluation matrix of internal and external factors of brand in Foolad Khouzestan football club was created and it was determined that the brand of Foolad Khouzestan football club was in SO position; this is the best position for an organization and it should use growth and development strategy.
Reza Heydari, Akbar Farid Fathi,
Volume 5, Issue 19 (Winter 2018)
Abstract
The aim of this study was to analyze development strategy and strategic positioning in martial arts. This study was strategic and descriptive and application in terms of its aims. The statistical population consisted of the managers and decision makers of Kung Fu TO’A including chairman, vice chairman, senior adviser, secretary, presidents of the two previous periods, chairmen of the provincial councils including members of the strategic council, chairmen of the committees, and the members of the technical committee (N=72). The sample was selected by census sampling method. The data were collected by a combination of qualitative methods (deep interview) and quantitative methods (researcher-made questionnaire). In the qualitative section, the reliability was controlled by peer review method and its plurality and reliability were also controlled by the preparation and implementation of a codified framework (SWOT) for the interview. In the quantitative section, some of the professors and experts in sport management who were familiar with Kung Fu TOA's confirmed the validity of the questionnaire and its reliability was confirmed by Cronbach's alpha (α=0.915). Using SWOT analysis, 17 strengths, 20 weaknesses, 17 opportunities and 14 threats were identified. Based on these items, 5 SO strategies, 3 WO strategies, 3 ST strategies and 2 WT strategies were provided.
Dr Amin Dehghan Ghahfarrokhi, Mr Reza Heydari,
Volume 8, Issue 30 (11-2020)
Abstract
The aim of this study was to investigate the role of marketing mix in the brand strength of sportswear. The present study was applied in terms of the nature and objectives, and descriptive-correlation in terms of methodology. The population and the sample included those customers who bought sportswear from domestic and foreign sport brands mentioned in the questionnaire at least once. According to the Morgan table, the minimum number of sample needed was estimated to be 384. A marketing mix and brand strength questionnaire was used to collect data. The content validity of the questionnaire was confirmed by 11 sport management professors and experts. Also, for the reliability of the questionnaire, Cronbach's alpha coefficient was used. The alpha of the marketing mix questionnaire was 0.86 and the alpha of the brand strength questionnaire was 0.85, indicating a high reliability of the questionnaires. To analyze the data, descriptive statistics were used to describe the demographic characteristics of the respondents and the mean of the elements. In the inferential statistics, Kolmogorov-Smirnov tests, Pearson correlation test and multiple regression were performed using SPSS version 22 software. According to the findings, there was a linear relationship between marketing mix elements and brand strength. According to the results of the study, it is suggested that sportswear manufacturers and retailers should pay close attention to the factors influencing the elements of product, price, promotion and distribution in order to increase their brand strength.
Mess Maryam Hosseini, Dr Sedighe Heydarinejhad,, Dr Farshad Roomi, Dr Seyedhossain Marashian,,
Volume 8, Issue 31 (1-2021)
Abstract
Today, sport has a close relationship with politics and has become a matter of international relations. Therefore, this study was conducted with the aim of identifying those strategies affecting Iran public diplomacy through sport and its consequences. The present study had a qualitative approach and the required data were collected using semi-structured interviews. The statistical population consisted of experts in public diplomacy and sport including sport management professors (n=8), professors of international relations and political sciences (n=3), high-ranking sport officials (n=3) and elite athletes (n=3). The sample was selected by purposive sampling method. Data were collected by the study of previous researches and in-depth open interviews. To assess credibility, transfer, and verifiability, the participants were provided with the findings of the study; they examined the text of the theory and their viewpoints were applied. The method used for reliability was an inter-rater reliability method. The average of this agreement was 0.73. Based on the findings of the semi-structured interview, the most important strategies affecting the role of sport in explaining Iran public diplomacy included empowerment, communication networks and public propulsion. Finally, the consequences of the role of sport in explaining public diplomacy in Iran included economic function, cultural function, political function and social development. The managers are therefore recommended to use sport as a key and strategic tool to internationally enhance relations and gain power and economic prosperity, to boost development and promotion of cultural policies.
Mehdi Abasian, Seyed Hosein Marashian, Sedighe Heydarinejad, Amin Khatibi,
Volume 9, Issue 34 (12-2021)
Abstract
The research population of this study included all physical education students of Ahvaz universities (N = 1998). The research sample was selected based on the category and its amount was selected based on the research sampling method of structural equation model (n = 474). The research tool was a standard questionnaire that has been localized by the professors of the Department of Physical Education and the Department of Marketing. In addition to content validity, convergent validity was calculated and its value was acceptable. And the combined reliability was calculated and all factor load coefficients were acceptable (0/4). The analysis of the models in this research was based on the structural equation modeling method with the partial least squares approach (PLS-SEM) in two main stages: “Study of model fit” and then “Testing research hypotheses”. Finally, the final research model was based on UCINET6 software, which was dedicated to modeling social networks. The results showed that product sharing in social networks affects the intention to buy, brand value, participation and behavioral aspects of the audience. Also the type of sport products influences purchase intention and technical and social factors influence on purchase intention in amateur and professional environments.
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