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Showing 7 results for Mohammadi
Mahtab Khanmohammadi, Abdolrahman Mehdipour, Sedighe Heydarinejad, Amin Khatibi,
Volume 5, Issue 18 (Autumn 2017)
Abstract
The aim of this study was to offer strategies to develop brand for Foolad Khouzestan football club. The population consisted of all senior managers of this club (N=15). Due to the limited number of population, all of them were considered as the sample and the census sampling method was applied. A researcher-made questionnaire was used to collect the data. The validity of the questionnaire was confirmed by 10 sport management professors and using Cronbach's alpha, the reliability was determined to be 0.85. The Friedman and Binomial tests were used to analyze the data. The questionnaire consisted of 53 items of strengths, weaknesses, opportunities, and threats of brand in Foolad Khouzestan football club. Strengths, weaknesses, opportunities, and threats were analyzed, evaluation matrix of internal and external factors of brand in Foolad Khouzestan football club was created and it was determined that the brand of Foolad Khouzestan football club was in SO position; this is the best position for an organization and it should use growth and development strategy.
Ali Ghaedi, Sardar Mohammadi,
Volume 5, Issue 18 (Autumn 2017)
Abstract
Given the increasing number of mobile users, mobile technology is used as a powerful and useful tool for marketing and communication with consumers. One of these communication methods is Quick Response Codes. The aim of this study was to investigate those factors influencing the use of Quick Response Codes in sport products. 280 physical education students of University of Kurdistan were selected by census method with a correlation method using SEM. 139 participants used these codes. With a review of literature, a questionnaire in line with the goals of this study was designed. Face and content validity of this questionnaire was confirmed by experts and construct validity was confirmed by confirmatory factor analysis. The internal reliability was confirmed by Cronbach’s alpha. Data were analyzed through descriptive and inferential statistics (SEM) by SPSS22 and Amos22 software. Findings showed that the final model had a good fit; therefore, it and its components can be suitable to deliver those factors influencing the use of Quick Response Codes in sport products and can receive the attention of sport marketers.
Mr Edgar Shamounian, Ms Fariba Mohammadian, Ms Zahra Nobakht Ramezani, Mr Kambiz Kamkari,
Volume 7, Issue 26 (Fall 2019)
Abstract
In this research, with the aim of evaluating championship productivity indicators in Iranian Olympic federations, a research project that is influenced by a limited time domain is introduced as a guide to studying trends and Using a researcher-made questionnaire, the content, formality, appearance, and criterion of the synchronous type were evaluated by the reliability of the instrument emphasizing the Cronbach's alpha method, and with a coefficient of 0.92, the reliability coefficient was obtained. Interview and calendar of the sports federations in three The financial, material, and human components are empirical data in the champion dimension of the 24 Olympic federations of Iran, including base groups, playing with ball and rockets, in the opinion of senior managers of federations, which, according to the number of Olympic federations of all federations, were considered as a total number as a statistical sample. According to inferential statistics analysis, t-test statistical models (in order to assess the views of experts and managers of Olympic federations in relation to productivity indices), and using the method of lysis and prioritization, the coefficients t, showed that the Iranian sports federations in the champion component show lower standard productivity in financial, material, and human components.
Mr Hasan Isazadeh, Dr Nasrolah Mohammadi, Dr Farshad Emami,
Volume 9, Issue 34 (12-2021)
Abstract
The purpose of this study was to design a model for the development of NAJA championship sports. The research method was mixed (qualitative and quantitative). The statistical population in the qualitative section was the professors and faculty members of sports management, managers and experts of NAJA championship sports. In the quantitative section, it included managers, coaches and athletes of NAJA sports. Statistical sample in the qualitative part was 10 person, and in the quantitative part for each question of the questionnaire 5 to 10 people were required that 324 people were selected purposefully. The measurement tool of this research was a researcher-made questionnaire developed by NAJA Championship Sports. Exploratory factor analysis was used to reduce the initial questionnaire item and to fit the model, structural equation path analysis was used using SPSS software version 20 and PLS version 2. The results of structural equation modeling showed that political, social, economic, educational, environmental, social and technology perspectives are effective in the development of NAJA championship sports. Therefore, according to each of the identified factors, such as developing strategic plans in NAJA championship sports, international agreements in NAJA championship sports, attracting support facilities from public and private bodies, using the reward system to increase the motivation of athletes it is suggested.
Dr Seyed Mohammad Hossein Razavi, Dr Forough Mohammadi,
Volume 9, Issue 34 (12-2021)
Abstract
The aim of this reasearch was to investigate the competence of Iranian sports managers with world-class management of the sports industry through the calculation of environmental trends in this field with a futures study approach. For this aim, using the approach of environmental scanning ( including: Delphi methods, studies of reports, numerous articles and books in the field of sports industry, world class management, other related sciences and political / legal, economic, socio-cultural, technological, environmental analysis), Effective trends are identified and described in terms of importance. As a result, 89 effective environmental trends are counted and categorized into five main groups (political / legal, economic, socio-cultural, technological, environmental). In the next step, in order to compare the data obtained from the experts' agreement, factor analysis was used in the SPSS 22 software environment. The identified trends have a positive and significant effect on the future formation of competencies of sports managers with world-class management. Most trends were identified and prioritized. As a result, in the technological dimension (growth of the hologram industry), in the economic dimension (control of transactions and financial markets with the help of artificial intelligence), in the political / legal dimension (influence of soft power in the international sports environment), in the social dimension (increasing the role of women managers in Sports scene) and in the environmental dimension (growth of green management) were identified as the most important trends and changes. Finally, the effect of technology dimension with a factor load of 0.881 and an average of 4.36 is of the greatest importance on the competence of sports managers with world-class management in the sports industry. Given the dynamic conditions of the sports industry, success in this field requires future research, strategic thinking and long-term planning. Strengthening strategic planning and thinking requires forward-looking decisions to succeed in the competitive environment of the sports industry, and strategic foresight must be used as an important factor in creating, creating and achieving competitive advantage. Therefore, recognizing these trends can be a good model for sports managers and policy makers to develop strategic planning.
Yaghoub1 Mohammadi, Alireza Elahi, Hossein Akbari Yazdi,
Volume 10, Issue 36 (Spring 2022)
Abstract
The purpose of the present study was to develop and validate a scale to measure internal branding in sport federations. Therefore, the methodology of the present study, from the point of view of purpose, is applied and in terms of data gathering, it is a correlation type that is specifically based on structural equation modeling using Smart PLS 3 software. The population of this study consisted of all employees, managers of Iranian Sport Federations (1062 persons). And based on the Barclays index, the sample size(195) required for the research was considered. The instrument used in the study was a researcher-made questionnaire whose construct validity was confirmed by confirmatory factor analysis as well as its content and face validity by experts (n = 7) in the field of brand marketing and sports marketing management. The validity of the questionnaire was also assessed by the Composite reliability(0/97) and Cronbach's alpha(/0973). The findings of the present study suggest that training activities, group meetings, briefings, internal communications, and leadership and management activities are factors that influence the internal branding of sports federations, and it is recommended that appropriate oversight be exercised. Ensure that all stages of establishing an internal branding system are carried out continuously and effectively through the managers and heads of federations. Also, the main components of this tool can be used by sports managers to develop internal branding.
Mohammad Deheshti, Hossein Alimohammadi, Najmeh Dehghani, Javad Adabi Firouzjah,
Volume 10, Issue 39 (Winter 2023)
Abstract
The purpose of this study was to identify and prioritize the performance evaluation indicators of Shiraz health sports clubs from the viewpoint of club managers using the AHP method. The research method was descriptive-analytical and field-based. The statistical population was all managers of health sports clubs in Shiraz (425 people), 60 of whom were selected as samples. To identify performance evaluation indicators by reviewing the literature and the background of the research, a list of indicators was developed and provided to 10 sports management specialists. After summing up the comments, the final framework of the indicators was compiled in the form of 5 general indicators and 28 sub-indicators, and their relative weight and rank were calculated. The findings showed that the most important indicators of performance evaluation of Shiraz health sport clubs were, respectively, human resources facilities and equipment (0/29), services and access (0/20), legal and insurance (0/19), safety And health (0/156) and ethics and excellence (0/152). Therefore, it is recommended that health sports club managers pay special attention to human resources, facilities and equipment and to use their resources and capital in order to strengthen this factor in order to be able to rank in higher grades of performance.
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