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Showing 6 results for Football Premier League
, , , , Volume 1, Issue 3 (1-2014)
Abstract
This study aimed at investigating the factors influencing the brand equity of Tehran Persepolis football club. The design of the study was descriptive with practical goals. The statistical population consisted of two groups: the first group consisted of sport experts and sport officials. The participants in the second group were the fans of the mentioned club. The sample consisted of 68 sport officials and experts and 196 fans of Persepolis football club. A researcher-made questionnaire with 59 items was used to collect the data. The validity of this questionnaire was confirmed by 10 sport management professors and the reliability was measured 0.95 by Cronbach alpha test. Descriptive statistics were used to describe respondents' demographic features. Friedman ranking test was also performed for inferential analysis. SPSS 18 was the software for data analysis. The results showed that from the viewpoints of the officials, experts, and fans of Persepolis football club, fans’ loyalty, team stars, team success, team management, stadium, club history, head coach, media, sponsors and logo respectively had the highest effect on brand equity of this club.
, , , Volume 3, Issue 11 (1-2016)
Abstract
The aim of this study was to identify and prioritize the dimensions of the brand association in football premier league. The research method was mixed (qualitative- quantitative) and the statistical population consisted of sport management experts. 11 subjects were selected by purposive and snowball sampling methods. Data were collected through semi-structured interviews. In qualitative phase, main concepts and categories were obtained by content analysis. Data coding was continued to axial coding phase and finally 12 main categories were obtained. In the quantitative phase, the obtained codes were prioritized using Analytical Hierarchy Process (AHP) and Expert Choice software. The results showed that in the dimension of 'benefits', 'excitement' (relative weight=0.308) and in the dimension of 'attributes', 'star player' (relative weight=0.274) achieved most importance. Other factors were next priorities according to their criteria. Results showed that the identified brand associations affected the attractiveness of the league. An emphasis on positive associations provided more desirability for the spectators which affected their more attendance.
Mahdi Talebpour, Kianoosh Shajie, Mohammad Kashtidar, Omar Alizaie, Volume 5, Issue 19 (1-2018)
Abstract
The aim of this study was to develop a model to measure behavioral problems in coaches of Iran football premier league using a structural equation model. The study was descriptive - analytical conducted as a field. In order to achieve the research goals, we used a researcher-made questionnaire. To achieve the aims of the study, a researcher-made questionnaire was used. The statistical populations consisted of selected Iranian certified football coaches who were eligible to participate in the study who were selected using snowball sampling method. For data analysis, descriptive (mean, standard deviation, etc.) and inferential statistics (structural equation model) were used and Q-Q plot was applied to determine if the variables were normally distributed. According to the findings, the components of informal communications, general skills, personality, specialized knowledge, attitude and personal ethics had a positive and significant effect on behavioral pathology in coaches. Generally, Football Federation is able to prevent many behavioral problems in coaches through the development of a systematic structure and strong monitoring and auditing structures in the clubs, strict monitoring, the development of culture and training of coaches and the ability to recognize if coaches have the necessary flexibility with the environment, personality compatibility or mental subtlety in various situations in football at the beginning of their coaching.
Dr Ali Malekian, Dr Farshad Tojari, Dr Zahra Hajianzahaei, Volume 7, Issue 25 (9-2019)
Abstract
Awareness of goals of participation in sport and leisure activities is one of the major targets of sport marketers. Serious leisure inventory and measure (SLIM) scale is one of the valid tools made to be aware of the consequences of participation in the leisure activities in the management of leisure time. The aim of the present study was to examine the validity and reliability of the Persian version of the serious leisure inventory and measure scale in premier league spectators (summer 2017). The original version of the scale has 18 subscales and 54 constructs. 670 men (18-65 years old) who watched football premier league matches purposively, randomly and voluntarily completed SLIM scale (Gould et al., 2008). Confirmatory factor analysis was used to estimate construct validity of the scale. The reliability of the scale was calculated using Cronbach's alpha. The results showed that the Persian version of the scale supported the original structure (6 constructs and 18 subscales) and its reliability and validity were confirmed. Therefore, the Persian version of the serious leisure inventory and measure scale is recommended for awareness of the outcomes of sport spectators’ participation so sport marketers can design purposive marketing programs based on this scale.
Sayyed Ziaoddi Razavi, Mina Mostahfezian, Hamid Zahedi, Volume 9, Issue 33 (9-2021)
Abstract
The purpose of this study was to identify and prioritize the factors that influence the development of fandom culture in iran football sport. The research method was exploratory mixed method which was done in two parts: qualitative and quantitative. In the qualitative section, factors influencing the development of advocacy culture were identified and categorized through content analysis and semi-structured interviews with 15 experts which selected through purposive sampling. In the quantitative part, a purposeful method was measured through a hierarchical analysis method and also through a questionnaire the views of the participants about the priority of the factors influencing was measured. The results showed that factors influencing include factors such as professionalism, affiliation, cultural contexts, social contexts, media platforms, infrastructures, quality, shared identity, brand identity and individual values. Considering the result, cultural contexts with a relative weight of 0.130, was the most important factor, other important factors included: media platforms with a relative weight of 0.128, common identity with a relative weight of 0.111, infrastructure substrates and quality with a relative weight 0.099 Based on the results, it seems that the fandom culture depends on different factors, and each of these factors plays a different role in explaining the fandom culture and paying attention to these factors by the organizers of football matches will lead to the development of fan culture, improve the quality and dynamism of the Iranian Football Premier League, and consequently lead to increase spectator satisfaction and prevent their violent behavior, and improve the security of football stadiums.
Ahmad Noori, Seyed Mohammad Kashef, Mohsen Behnam, Volume 10, Issue 38 (12-2022)
Abstract
The purpose of this study was to identify and confirm the components of abuse management in Premier League clubs and their effect on the brand equity of the clubs. The research was conducted based on a mixture method. The statistical population in the first step (qualitative), were people aware of disciplinary cases and team players and in the second step (quantitative) were fans. In the first step, using the Delphi method and within the framework of negligence, psychological and physical indicators, the components of abuse cases in the Premier League were identified and these components were confirmed through confirmatory factor analysis. In the second step, the relationship between abuse management and brand equity was addressed. The results showed that abuse management in Premier League clubs is effective on the brand equity of these clubs. The results of this study highlight the importance of correct methods of eliminating abuses in Premier League clubs, which are described in the discussion and conclusion section.
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