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Showing 10 results for Strategy
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Volume 2, Issue 5 (7-2014)
Abstract
The aim of this study was to identify strategies and consequences of communalizing recreational sports in Iran. To this end, the research strategy of grounded theory was used in a systematic way. The statistical population consisted of experts of leisure and recreational sports. The method of sampling was purposive and snowball and focus groups techniques were used. Semi-structured interviews were conducted with 7 experts and a centralized focus group meeting was held as well. In the analysis of qualitative data obtained from interviews and focus groups, 30 pivotal codes were determined and then arranged in 5 separate categories that resulted in five strategies: (1) quantitative development of participation in recreational sports, (2) promoting the culture of dynamism in life, (3) development of training sports in formal training centers, (4) organizational development of recreational sports, and (5) development of sport and recreation facilities. 18 consequences of the implementation of the strategies were classified in five groups. According to the provided strategies and consequences, providing equal chances for everyone in Iranian community to constantly participate in sports can be insured regardless of age, gender, economic affordability, social class, skills and disabilities.
Asghar Najafi, Mehrzad Hamidi, Seyed Nasrollah Sajadi, Hossein Rajabi,
Volume 5, Issue 19 (1-2018)
Abstract
The aim of this study was to codify perspectives and strategic plan of Sport Department of Islamic Azad University using balanced scorecard (BSC) approach. The statistical population included chief officers, physical education authorities in provinces, professors and doctorate students (n=91). 12 subjects in qualitative section and 79 subjects in quantitative section were selected by census sampling method. In order to collect data in quantitative section, a researcher-made questionnaire was used; the validity was confirmed by sport management experts and the reliability was confirmed by Cronbach’s alpha (α=0.87). Also, in qualitative section, interviews and strategic meetings were used. For data analysis, the Chi Square test, Kolmogorov-Smirnov test and Cronbach’s alpha in quantitative section and the interviews and strategic meetings in qualitative section were used. The results showed that the Sport Department had 4 financial perspectives, customer, internal processes, learning and growth, 27 strategic plans, 63 measurements, and 238 actions. Also, there were cause and effect relationships between perspectives and strategic plans and finally codified perspectives, strategies and strategic plan can implement strategies of Sport Department in Islamic Azad University.
Hasan Gholami Ghajari, Masoumeh Kalateh Seifari, Meisam Shirkhodaei,
Volume 5, Issue 19 (1-2018)
Abstract
The aim of this study was to identify the ways to successful imitation strategy in sport entrepreneurship companies which was conducted in two steps. Firstly, the ways were identified by Delphi technique and then a model was developed by interpretive structural modeling. So, 6 experts were selected from sport management professors by purposive sampling method and the Delphi rounds continued until a theoretical agreement was reached. In the second step, 15 experts from the Beta brand sales agents were selected by purposive sampling method and paired comparison questionnaire were distributed among them to develop the model. Data were analyzed by SPSS22 software in the first step and the calculations of the second step were conducted with the MATLAB2014 software. Delphi method identified ‘imitating the leading brand name’, ‘imitating the leading brand appearance’, ‘imitating the leading brand identity’, ‘imitating the leading brand image’, ‘promoting the perceived value of the imitation brand’, ‘promoting national production support’, ‘imitation brand store’ and ‘the success of the imitation strategy’ as the ways and interpretive structural modeling developed a model in 4 levels for identified ways. Based on the results, the imitation strategy can promote the image and perceived value of imitation and provide the success of sport entrepreneurs in the market by creating an identity similar to leading brands.
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Volume 7, Issue 24 (5-2019)
Abstract
In recent years, human resources have gained a central position in organizations. They are considered as a strategic factor to manage organizations and some call it a unique asset of an organization or a strategic weapon which makes competitive advantage. The aim of this study was to determine the strategic position and existing and desirable status of empowering employees in Sport and Youth general office in Alborz province. The statistical population consisted of 134 managers and experts from Sport and Youth general office in Alborz province and according to the Morgan table, 97 subjects were selected as the sample. Interviews and a researcher-made questionnaire were used to collect data. The validity of the questionnaire was confirmed by 10 professors and its reliability was calculated as 0.84 using Cronbach's alpha coefficient. To analyze the data, Kolmogorov-Smirnov test, paired t test, Friedman test and Chi square test were used. Results showed a significant difference between existing and desirable status of empowering employees in Sport and Youth general office in Alborz province including strengths (P<0.001, t= - 8.18), weaknesses (P<0.001, t= - 9.83), opportunities (P<0.001, t= - 8.89) and threats (P<0.001, t= - 7.88). The location of employee empowerment was in conservative status, which was the most appropriate strategy (WO) to empower employees. As the existing status of empowering employees is far from the desired status, it is necessary to pay strict attention to provide suitable approaches, to bridge the gap between existing and desired status of empowering employees and to create strategic plans.
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Volume 7, Issue 26 (12-2019)
Abstract
Abstract
The current research aims at ranking marketing factors and offering a strategic marketing model for northwest sports facilities. This study is a kind of applied research with descriptive procedure. The instrument was the questionnaire of ُSeifPanahi Shabani (2013) and the population was all of the managers and staff of sport facilities such as halls and sports complex and stadiums of West Azerbaijan, East Azerbaijan, and Ardabil provinces. Stratified random sampling was used and 350 participants were chosen as the sample by Morgan table. The collected data was analyzed by structural equation model and was ranked by establishing the effective factors in strategy of sports facilities marketing. In order to assess the goodness of the model of sports facilities marketing strategy, Amos Graphics software was used. Considering the challenges and variations, only the companies and organizations with very strong marketing viewpoints can be successful in future. To achieve such a marketing, factors such as management, environment, strategy, target market segmentation and conditions must be considered as the influencing factors.
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Volume 7, Issue 27 (1-2020)
Abstract
The purpose of this study evaluating strategies for the elite sports of selected countries emphasizing the Olympic Games and compared to the Islamic Republic of Iran. Method of gathering required information was library studies and due to the nature of the study, the comparative method; four stages: description, interpretation, neighborhood and comparison were used to describe and analyze information. Selected countries reviewed in the research includes England, Australia, South Korea, Canada, Kazakhstan and South Africa. Countries are selected from five different continents and The reason for choosing countries; the UK's notable upswing from the 1996 Atlanta Olympics so far, continuing Australian and South Korean presence in top ten nations medal distribution standings in the last six Olympic periods, placement Canada at a relatively stable position and Kazakhstan and South Africa, have been in a situation that is almost the same as our country's position on this table. Research results show that in selected countries for the elite sports strategy are codified and have almost succeeded in achieving their goals. Our elite sports system has a Codified strategy but some important elements of the elite sport development like hosting major sports events, is not considered and some goals are not met and have caused that the national elite sports will not be developed properly.
Sajad Jaberi, Mohammad Keshtidar, Mehdi Talebpour, Seyed Morteza Ghayour,
Volume 9, Issue 32 (4-2021)
Abstract
Abstract
The purpose of this study was to identify the resources, abilities, and capabilities of the Ferdowsi University of Mashhad using the resource-based approach to formulate the strategy and development of the Ferdowsi University of Mashhad by using a Meta swot technique. The purpose of this research is applied and the method is descriptive-survey. The data and information in the first two sections are documented through library and library study followed by field and opinion polls of 10 current, former and current professors, experts and managers in the field of sport in Mashhad, selected by purposeful method, It is provided. The results indicate that good quality indoor sports facilities and a sufficient number of indoor and outdoor sports facilities are among the most important resources, abilities, and capabilities of the Ferdowsi University of Mashhad. The per capita or low budget of academic sport and the talents in the academic sport have the greatest impact on the development of the Ferdowsi University of Mashhad. The most important competitors of the Ferdowsi University of Mashhad are Tehran University, Kharazmi University and the Mazandaran University of Technology respectively.
Dr Yagoub Badri Azarin, Dr Fatemeh Abdavi, Dr Mahrokh Dehghani, Ayoub Behtaj,
Volume 9, Issue 32 (4-2021)
Abstract
The purpose of this study was to investigate the impact of marketing strategies on brand loyalty in sporting goods. This study in terms of purpose was applied and in terms of the nature was correlation research that was conducted through a survey. The statistical population of this study included all consumers of Iranian sports goods in Tabriz sport shops. Since the size of population was not known, the sample size was 384 for unknown communities based on Krejcie and Morgan table. In this study, standard questionnaires were used as data collection tool. Porter's Strategy Questionnaire (1999), containing 27 questions about Porter's three competing strategies (differentiation, focus, and cost leadership) and the standard Brand Loyalty Questionnaire (Mahmoudi Et al, 2015), which includes two components of behavioral and attitude loyalty, with a total of 15 questions. The face and content validity of the questionnaire was verified by the opinion of eleven experts in the fields of sports management and business management. The reliability of the questionnaire was obtained by using Cronbach's alpha coefficient in the variable of marketing strategies 0.87 and for brand loyalty 0.85. The results showed that concentration) CR=13.96( and leadership) CR=7.21( strategies at high-intensity and differentiation) CR=8.11( strategy with moderate intensity influenced brand loyalty. The results showed that cost-focused and high-intensity leadership strategies and differentiation strategies influenced on brand loyalty. According to the research results, managers of Iranian companies can attract and retain their consumers more effectively by creating a desire between its products and foreign brands and by using the cultural and national capacities of the country, as well as leading in costs and using new pricing methods, etc.
Phd Mohamadreza Khojasteh, Phd Mohamadreza Ismaeelzadeh Ghandehari, Phd Hossein Peymanizad, Phd Hassan Fahim Dewin,
Volume 11, Issue 40 (5-2023)
Abstract
Synergy is a clever management strategy that facilitates, accelerates, and ensures the achievement of organizational goals through the development of group thinking. The purpose of the present study was to design a synergistic communication model for managers and the development of sport federations. The present research is an applied and cross-sectional descriptive one. The statistical population of this study consisted of 50 managers of sport federations who were selected as statistical sample. The main research measurement tool is the Management Synergy Research Questionnaire based on Batemanchr('39')s (2002) Studies on Synergy and Evans and Jarvis (1986) on Groupism and Adaptation from Locke & Crawford (2000) and Sung (2008) Studies on Organizational Development Content and face validity of the questionnaire was confirmed by experts and managers and sport management professors and construct validity using confirmatory factor analysis and reliability of the questionnaire using Cronbachchr('39')s alpha coefficient (0.89). The findings of the study using structural equations and statistical techniques showed that the interaction factor with path coefficient (0.81), participation with path coefficient (0.76) and network (0.76) have a decisive role in the development of sport federations. . Therefore, the scientific, professional, foresighted and cohesive attitude of the federation managers, inspired and modeled by the style and strategy of the global federations, is a bridge to a brighter horizon in sport and the future of sporting honors.
Mr Ali Moradi, Dr Shahram Alam, Meysam Shabani Nia, Dr Lora Chapari,
Volume 11, Issue 41 (9-2023)
Abstract
The purpose of this research was to develop a model for the development of weightlifting in Asia. According to the purpose of the present study, this research was a qualitative research and applied in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population of the research was all Asian weightlifting experts. The condition of expertise in this research was to have at least 10 years of work experience in the field of weightlifting and at least a master's degree. Sampling was a combination of two methods, purposeful and snowball, and the sample size was determined based on the time to reach information saturation. The interviews started with 2 targeted interviews and after conducting 17 interviews, the findings were repeated, but for more certainty, the interviews continued until the 20th interview and finally the qualitative part was concluded by conducting 20 interviews. Open, central and selective coding was used with the Strauss and Corbin approach. The results of qualitative analysis and open, central and selective coding showed that the management transformation in weightlifting in Asia, the development of a local model of talent management in weightlifting in Asia, the improvement of the position of weightlifting in the sport of the member countries of the Asian Confederation, the development of training and empowerment of human resources, the improvement of economic and marketing processes Weightlifting federations, development of venues and sports equipment related to weightlifting, branding and development of the Asian weightlifting brand, structural development and legal environment are among the most important strategies for the development of weightlifting in Asia. Paying attention to the factors obtained in this research will make the development of weightlifting in Asia smoother.
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