[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Search published articles ::
Showing 2 results for Validation

, ,
Volume 5, Issue 17 (7-2017)
Abstract

This study aimed at assessing factor structure and validity of Nationalism Scale as fan motivation in sport.  The statistical population consisted of spectators present in the third week of World Volleyball League in Iran in 2016. 320 questionnaires were distributed randomly among the research population. Bogdanov (2005) Nationalism Scale with 16 items and 3 factors was used in the 7-point Likert Scale. Confirmatory factor analysis was used for data analysis. Results approved the three-factor structure of the original Nationalism Scale as fan motivation in Iranian society which formed the nationalism construct in the second order factor analysis. Also, results revealed that the model had a good fit (RMSEA=0.080, GFI=0.91, NFI=0.91, CFI=0.94, χ2/df=2.88). Cronbach's alpha coefficient for factors and whole Nationalism Scale was higher than 0.70 that indicated the acceptable reliability and appropriateness of this scale in Iranian population. In general, Nationalism Scale has a similar structure to its original version and shows a valid and reliable scale of nationalism. In general, psychometric evidence obtained from confirmatory factor analysis and reliability of the research instrument indicated the adequacy of Nationalism Scale in sport environments in order to assess the causes or factors affecting the attendance of sport fans.

, , , ,
Volume 7, Issue 26 (12-2019)
Abstract

 The aim of this study was to investigate the effect of service brand elements on loyalty of football premier league fans and also the validity and reliability of the questionnaire. The statistical population consisted of the Iran football premier league fans. 384 subjects were selected using the Cochran formula by purposive convenience sampling method. Krystallis and Chrysochou service brand questionnaire (2014) and the brand equity questionnaire of Aaker (1998) were used to collect data. The face and content validity of the questionnaires were confirmed by sport management professors. In order to analyze the data, Cronbach's alpha was used to determine the internal consistency, confirmatory factor analysis (CFA) to determine the construct validity and structural equation modeling (SEM) to test the model. The findings indicated internal consistency (α=0.92) for the service brand loyalty questionnaire. Regarding the construct validity, based on the amount of relationships and T-value, all items had a significant relationship with the components and were good predictors of their components.  Also, the t-test confirmed the fit of the model. As a result, the internal and external validity of the service brand loyalty model was confirmed. Finally, it can be said that the service brand loyalty questionnaire in sport is a valid and reliable measure which can be used to assess service brand loyalty among fans, and to gain consistent results. It is suggested that sport marketing managers should pay enough attention to the effectiveness of each of these variables in order to increase fans’ loyalty.



Page 1 from 1     

رویکردهایی نوین در مدیریت ورزشی New Trends in Sport Management
Persian site map - English site map - Created in 0.06 seconds with 26 queries by YEKTAWEB 4714