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The aim of this study was to develop a model of sustainable development of sport entrepreneurship in Iran from the viewpoint of strategic thinking using a systematic design of grounded theory. The participants in this study were experts and specialists in the fields of sport management and entrepreneurship. The sampling method was theoretical; sampling continued until theoretical saturation; and theoretical saturation reached after 17 interviews. In-depth and exploratory interviews were used in this study. The validity of the findings was determined by member matching methods, peer review, and pilot interviews. Interviews were conducted in Quality Data Analysis Software: MAXQDA. The open, axial and selective coding process identified six dimensions of the paradigm model including causal causality, central categories, strategies, influencing factors, intervening factors and outcomes. In general, the government must move towards privatization, pave the way for the private sector and play a supporting role itself in addition to creating rules to facilitate the presence of governmental entrepreneurs in order to achieve the sustainable development of sport entrepreneurship. Also, graduates should be attracted to entrepreneurship and self-employment by changes in educational processes.