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:: Volume 9, Issue 34 (12-2021) ::
3 2021, 9(34): 63-84 Back to browse issues page
Environmental Trends Affecting The Competence of Iranian Sports Managers with World-Class Management of The Sports Industry
Seyed Mohammad Hossein Razavi1, Forough Mohammadi 2
1- Mazandaran University
2- Mazandaran University , foroughmohammadi770@yahoo.com
Abstract:   (416 Views)
The aim of this reasearch was to investigate the competence of Iranian sports managers with world-class management of the sports industry through the calculation of environmental trends in this field with a futures study approach. For this aim, using the approach of environmental scanning ( including: Delphi methods, studies of reports, numerous articles and books in the field of sports industry, world class management, other related sciences and political / legal, economic, socio-cultural, technological, environmental analysis), Effective trends are identified and described in terms of importance. As a result, 89 effective environmental trends are counted and categorized into five main groups (political / legal, economic, socio-cultural, technological, environmental). In the next step, in order to compare the data obtained from the experts' agreement, factor analysis was used in the SPSS 22 software environment. The identified trends have a positive and significant effect on the future formation of competencies of sports managers with world-class management. Most trends were identified and prioritized. As a result, in the technological dimension (growth of the hologram industry), in the economic dimension (control of transactions and financial markets with the help of artificial intelligence), in the political / legal dimension (influence of soft power in the international sports environment), in the social dimension (increasing the role of women managers in Sports scene) and in the environmental dimension (growth of green management) were identified as the most important trends and changes. Finally, the effect of technology dimension with a factor load of 0.881 and an average of 4.36 is of the greatest importance on the competence of sports managers with world-class management in the sports industry. Given the dynamic conditions of the sports industry, success in this field requires future research, strategic thinking and long-term planning. Strengthening strategic planning and thinking requires forward-looking decisions to succeed in the competitive environment of the sports industry, and strategic foresight must be used as an important factor in creating, creating and achieving competitive advantage. Therefore, recognizing these trends can be a good model for sports managers and policy makers to develop strategic planning.
Keywords: futures research, competency, environmental trends, sports industry, world class management
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Razavi S M H, mohammadi F. Environmental Trends Affecting The Competence of Iranian Sports Managers with World-Class Management of The Sports Industry. 3. 2021; 9 (34) :63-84
URL: http://ntsmj.issma.ir/article-1-1640-en.html


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Volume 9, Issue 34 (12-2021) Back to browse issues page
رویکردهایی نوین در مدیریت ورزشی New Trends in Sport Management
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