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:: Volume 9, Issue 33 (9-2021) ::
3 2021, 9(33): 169-185 Back to browse issues page
Identifying Factors Affecting in Attracting Donors to the Iranian Student Sports and Developing a Model
Ali Yaghobi1, Mohammad Pourkiani 2, Farshad Emami3, Seyed Hosein Alavi4
1- PhD Student in Sports Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
2- , Faculty of Physical Education and Sport Sciences, Shahid Beheshti University, Tehran, Iran , m.pourkiani46@gmail.com
3- Sports Management Department, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
4- Department of Physical Education and Sport Science, Technical and Vocational University (TVU), Tehran, Iran
Abstract:   (319 Views)
 The purpose of this study was to identify factors affecting in attracting donors in the country students’ sports and developing a model. The research method was Mixed based on data theorizing. Semi-structured interview method was conducted to collect data. Data analysis was performed by Strauss and Corbin (1998) method. The statistical population in the qualitative part consisted of 15 experts, including university professors and executives of university sports in the country who were selected by purposive sampling and in the quantitative part 315 people who were active in the field of charity and student sports were chosen. In data analysis using open coding techniques, 73 primary concepts were identified, which were categorized into 58 sub-categories. In the axial coding stage, around 20 main categories were categorized and used to collect information. 49 questions from a researcher-made questionnaire. The results were analyzed using confirmatory factor analysis in the form of structural equations with SPSS and PLS software. The results showed that in the form of paradigm model, the causal conditions (5 categories), contextual conditions (3 categories), intervening conditions (2 categories), pivotal categories (1 category), strategies (5 categories), consequences (4 categories) were identified. Also, the developed model had a good fit. Based on Friedman test, it was observed that the socio-cultural factor was the most important factor in attracting donors in student sports and the economic factor was in the last rank in terms of importance.
Keywords: Sports Charity, Student Sports, Developing a Model.
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Type of Study: Research | Subject: Special
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Yaghobi A, Pourkiani M, Emami F, Alavi S H. Identifying Factors Affecting in Attracting Donors to the Iranian Student Sports and Developing a Model. 3. 2021; 9 (33) :169-185
URL: http://ntsmj.issma.ir/article-1-1651-en.html


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Volume 9, Issue 33 (9-2021) Back to browse issues page
رویکردهایی نوین در مدیریت ورزشی New Trends in Sport Management
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