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Anti-marketing mix of doping drugs in Iran's sport
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Elham Haghighat1   , Hossein Abdolmaleki2 , Mahvash Noorbakhsh1 , Parivash Noorbakhsh1 , Ebrahim Alidous Ghahfarokhi3 |
1- Department of sport management, Karaj branch, Islamic Azad University, Karaj, Iran.
2- Assistant Professor, Clinical Care and Health Promotion Research Center, Karaj branch, Islamic Azad University, Karaj, Iran
3- Department of sport management, University of Tehran, Tehran, Iran. |
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Abstract: (1646 Views) |
| One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits among adolescents and adolescents. Because young men have a strong desire to have a muscular body. What can be seen is that anti-marketing can be considered as a good way to reduce the consumption of products that can cause problems for individuals and society. Therefore, the purpose of this study was to present a mixed model of anti-marketing of doping drugs in Irans sports. The present study was applied in terms of purpose and descriptive-correlational in terms of data analysis method. The statistical population of the study consisted of all athletes and coaches of sports who in the past years had the highest amount of energy use according to the report of the National Unauthorized Agency. The sample size was 250 people according to the objectives and using PASS statistical software at an error level of 0.05. The data collection tool in this study was the standard آhaghighat et al questionnaire (2021). The results showed that the components of the research in all cases had a positive and significant role in the anti-marketing mix except the sales point component which did not play a significant role in the anti-marketing mix. |
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| Keywords: Anti-marketing, doping, athlete, abuse |
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Full-Text [PDF 360 kb]
(472 Downloads)
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Type of Study: Research |
Subject:
Special
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