The aim of this study was to identify strategies and consequences of communalizing recreational sports in Iran. To this end, the research strategy of grounded theory was used in a systematic way. The statistical population consisted of experts of leisure and recreational sports. The method of sampling was purposive and snowball and focus groups techniques were used. Semi-structured interviews were conducted with 7 experts and a centralized focus group meeting was held as well. In the analysis of qualitative data obtained from interviews and focus groups, 30 pivotal codes were determined and then arranged in 5 separate categories that resulted in five strategies: (1) quantitative development of participation in recreational sports, (2) promoting the culture of dynamism in life, (3) development of training sports in formal training centers, (4) organizational development of recreational sports, and (5) development of sport and recreation facilities. 18 consequences of the implementation of the strategies were classified in five groups. According to the provided strategies and consequences, providing equal chances for everyone in Iranian community to constantly participate in sports can be insured regardless of age, gender, economic affordability, social class, skills and disabilities.