Investigating Sport Marketing Articles in Science-Research Journals Using Citation and Content Analysis
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Abstract: (6697 Views) |
The aim of the present study was to investigate sport marketing articles in science- research journals using citation and content analysis. The statistical population consisted of all sport marketing articles in Iran science-research journals (N=62). A coding sheet was used. Its validity was confirmed by professors and agreement coefficient among coders was calculated 0.87 based on Scott test. Out of 184 authors, men accounted for 79.9%, assistant professors for 29.9% and affiliation to University of Tehran for 26.1%. Most articles (24.2%) were published in Sport Management and Sport Management Studies journals. The most common used statistical method was descriptive (27.8%) and the most common subject was financial support in sport (24.2%). Mean cooperation coefficient (0.49%) showed the relatively desirable cooperation of authors. 37.1% of all articles were written by three authors. Most citation was to articles (65.3%) and to English references (72.7%) from language perspective. Based on these findings, it is suggested that more balance should be respected in publishing articles for different sport marketing fields and researchers should use more inferential statistic methods in their studies. |
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Keywords: citation analysis, content analysis, marketing, science-research journals, sport |
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Full-Text [PDF 610 kb]
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Type of Study: Research |
Subject:
Special
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