|
1. 8. Alexandris, K., Douka, S., Papadopoulos, P., Kaltsatou, A. (2008). "Testing the role of service quality on the development of brand association and brand loyalty". Managing Service Quality, (18)3, p: 247. 2. 9. Brain, D., Daniel, B., Waterman, B. (2011). "Strategic brand association map: developing brand insight". Journal of Product and Brand Management, (20)2, pp: 92-100. 3. 10. Gladden, J. M., Funk, D. C. (2002). "Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport". Journal of Sport Management, 16(1), pp: 54-81. 4. 11. Melovic, B., Mitrovic, S., Djokaj, A., Nesic, A., Lekovic, M. (2014). "Integrated marketing communications as a function of brand development". Construction of Unique Buildings and Structures, 12(27), pp: 24-31. 5. 12. Ross, S., James, J., Vargas, P. (2006). "Development of a scale to measure tea brand association in professional sport". Journal of Sport Management, 20, pp: 260-279. 6. 13. Rui, B., Ross, S., Yoshida, M., Correia, A., Rosado, A., Joa ,M. (2015). "Investigating the role of fan club membership on perceptions of team brand equity in football". Sport Management Review, 19, pp: 157-170. 7. 14. Szymoszowskyj, A., Winand, M., Kolyperas, D., Sparks, L. (2016). "Professional football clubs retail branding strategies". Sport, Business and Management: An International Journal, 6(5), pp: 579-598. 8. 15. Thilo, K., Jason, P., Doyle, D., Funk, C. (2014). "Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League". Sport Management Review, 17(4), pp: 473-483. 9. 16. Williams, A. (2010). "Examining the role of brand association in multipurpose fitness facilities: The relationship between service quality, exercise commitment, brand association and brand loyalty". PhD Dissertation, School of Health, Physical Education, and Recreation, Indiana University, Bloomington, India, pp: 131-133.
|
