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Identification and Prioritization of Factors Influencing the Development of Fandom Culture in the Iranian Football Premier League
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Sayyed Ziaoddi Razavi1   , Mina Mostahfezian 2, Hamid Zahedi3 |
1- Ph.D Candidate on Sport Management, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran
2- Assistant Professor, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran , dr.mostahfezian@gmail.com
3- Assistant Professor, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran |
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Abstract: (1994 Views) |
| The purpose of this study was to identify and prioritize the factors that influence the development of fandom culture in iran football sport. The research method was exploratory mixed method which was done in two parts: qualitative and quantitative. In the qualitative section, factors influencing the development of advocacy culture were identified and categorized through content analysis and semi-structured interviews with 15 experts which selected through purposive sampling. In the quantitative part, a purposeful method was measured through a hierarchical analysis method and also through a questionnaire the views of the participants about the priority of the factors influencing was measured. The results showed that factors influencing include factors such as professionalism, affiliation, cultural contexts, social contexts, media platforms, infrastructures, quality, shared identity, brand identity and individual values. Considering the result, cultural contexts with a relative weight of 0.130, was the most important factor, other important factors included: media platforms with a relative weight of 0.128, common identity with a relative weight of 0.111, infrastructure substrates and quality with a relative weight 0.099 Based on the results, it seems that the fandom culture depends on different factors, and each of these factors plays a different role in explaining the fandom culture and paying attention to these factors by the organizers of football matches will lead to the development of fan culture, improve the quality and dynamism of the Iranian Football Premier League, and consequently lead to increase spectator satisfaction and prevent their violent behavior, and improve the security of football stadiums. |
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| Keywords: Fan Culture, Football Premier League, Hierarchical analysis, Media, Mixed metho. |
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Full-Text [PDF 267 kb]
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Type of Study: Research |
Subject:
Special
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