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Identify the Effect of Entrepreneurial Marketing on Creating and Improving the Performance of Small and Medium Sport Enterprises
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Abstract: (3247 Views) |
| The current study aimed at identifying the effect of entrepreneurial marketing on the creating and enhancing the performance of small and medium sport enterprises. This study was descriptive-survey. The statistical population consisted of top sport entrepreneurs in Tehran city including wholesale producers and distributors of sporting goods and 103 subjects were selected as the sample by simple random sampling method. The data were collected via a researcher-made questionnaire. The validity and reliability of the questionnaire were found to be 0.68 and α=0.85 respectively. In this study, descriptive statistics were used to analyze demographic variables and inferential statistics such as Pearson correlation coefficient, Durbin-Watson test, and linear regression test were applied. Finally, the findings and the results of regression test indicated that all 7 dimensions of entrepreneurial marketing (except for resource leveraging) had significant and positive effects on creating and enhancing the performance of small and medium sport enterprises. |
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| Keywords: Entrepreneurial marketing, marketing, small and medium enterprises, sport, sport enterprise.rt business |
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Full-Text [PDF 193 kb]
(952 Downloads)
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Type of Study: Research |
Subject:
Special
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