|
1. 10. Caceres, R. Ch., Paparoidamis, N. G. (2007). "Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty". European Journal of Marketing, 41, pp: 836-867. 2. 11. Chen, I. J., Popovich, K. (2003). "Understanding customer relationship management (CRM)". Business Process Management Journal, 9, pp: 42-58. 3. 12. Choi, J. P. (2001). "The influence of service quality on customer satisfaction and repurchase intentions at fitness clubs in South Korea”. Doctoral Dissertation, the University of New Mexico, Albuquerque, USA, pp: 50- 59. 4. 13. Ehsani, M., Izadi, B., Yoon, Y. J., Cho, K. M., Koozechian, H., Tojari, F. (2013). "An investigation of the effect of fan relationship management factors on fan lifetime value". Asian Social Science, 9, pp: 248-258. 5. 14. Garry, A., Warwick, J., Tapp, A. (2006). "From CRM to FRM: Applying CRM in the football industry". Journal of Database Marketing & Customer Strategy Management, 13, pp: 156-172. 6. 15. Ing Wu, S., Chi, L. (2010). "The relationships between CRM, RQ, and CLV based on different hotel preferences". International Journal of Hospitality Management, 30, pp: 262–271. 7. 16. Kayaman, R., Arasli, H. (2014). "Customer based brand equity: evidence from the hotel industry". Managing Service Quality, 17, pp: 92-109. 8. 17. Keller, K. L., Richey, K. (2006). "The importance of corporate brand personality traits to a successful 21st century business". Journal of Brand Management, 14, pp: 74-81. 9. 18. Kim, Y. K., Trail, G., Woo, B., Zhang, J. (2011). "Sports consumer-team relationship quality: Development and psychometric evaluation of a scale". International Journal of Sports Marketing & Sponsorship, 13, pp: 254-271. 10. 19. Lazarik, H. (2007). "Examination of brand personality and brand attitude within the apparel product category". Journal of Fashion Marketing and Management, 4, pp: 243-252. 11. 20. Nguyen, T. H., Sherif, J. S., Newby, M. (2007). "Strategies for successful CRM implementation". Information Management & Computer Society, 15, pp: 102-115. 12. 21. Rosh, C., Sahin, A., Kitapci, H., Ozsahin, A. (2006). "The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands". Procedia Social and Behavioral Sciences, 24, pp: 1218–1231. 13. 22. Sun, L. B., Richard, F. (2010). "Developing a conceptual model of brand equity in the hotel industry based on Aaker’s perspective". Journal of Quality Assurance in Hospitality & Tourism, 11, pp: 147–161. 14. 23. Theodorakis, N. D., Alexandris, K., Jae KO, Y. (2011). "A service quality framework in the context of professional football in Greece". International Journal of Sports Marketing & Sponsorship, 23, pp: 337-351. 15. 24. Usakli, A., Baloglu, S. (2011). "Brand personality of tourist destinations: An application of self-congruity theory". Tourism Management, 32, pp: 114-127. 16. 25. Xu, B. J., Chan, A. (2012). "A conceptual framework of hotel experience and customer-based brand equity some research questions and implications". International Journal of Contemporary Hospitality Management, 22, pp: 174-193. 17. 26. Yen, T. F., Liu, C. I. (2009). "Managing relationship efforts to influence loyalty: An empirical study on the Sun Link sea forest and recreational park Taiwan". The International Journal of Organizational Innovation, 2, pp: 179-194.
|
