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The Effect of Brand Identity Elements on Fans’ Identification with Brands of Iran Football Pro League Clubs
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Abstract - Full Text (PDF)
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Abstract - Full Text (PDF)
To Determine the Regression Relationship between Brand Equity and Customer Loyalty in Sport
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Abstract - Full Text (PDF)
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Abstract - Full Text (PDF)
The Effect of Service Quality on Customer Satisfaction and Loyalty and Promoting Brand Strategic Position of Private Clubs: Providing a Model
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Abstract - Full Text (PDF)
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Abstract - Full Text (PDF)
Designing an Evaluation Model of Marketing Management in Iran Sport Federations
Abstract - Full Text (PDF)
Abstract - Full Text (PDF)